How Trademate calculates the True Odds of a sporting event.

From soft books, to exchanges to the sharp books, Trademate’s technology identify’s value in the global sport betting markets, in real-time. Before we deliver a profitable trading opportunity to you through either Trademate Core or Pro, there are a series of calculations our algorithm is performing to ascertain whether this is a profitable trade or not.

The single most important part of Trademate’s technology is calculating the true odds of a sporting event. This is unequivocally the secret sauce in our technology and without this process we wouldn’t have any proprietary technology to build our products upon. For the past 5 years, we have developed and refined an algorithm that accurately and consistently calculates the correct odds of a sporting event across a variety of sports. 

Today we want to go a little in-depth regarding the factors we consider when calculating the true odds for a sporting event. Essentially providing you with the ingredients, but not the recipe for how our algorithm works. There’s a number of factors we have to consider when calculating the correct odds of a match, each sport and market have their own individual and sometimes complex nuances, our algorithm determines how these nuances and factors should be weighted to calculate the true odds, based on the liquidity and timing across the various markets. Understanding each market and how it operates for each sport is key to understanding which factors to give importance to, detecting the patterns in these markets allows us to know when the smart money enters the market and when the lines adjust to reflect the “true odds”. Factors such as timing, the sport, the market and measuring the market movements simultaneously across all the leading markets allows us to infer the correct odds for a sporting event. For the past 5 years we have studied these markets and built an algorithm which is now the bedrock of our products and allows us to calculate value across the soft books, exchanges and sharp books.

Our algorithm runs 24 hours a day, 365 days per year to calculate the true odds of a sporting events across Football, NFL, NBA, MLB, Handball, etc. Each sport represents a new opportunity for our algorithm to detect exploitable value in the global sports betting markets.